Adrenaline and Stress
Author: Archibald D Hart
Psychologist Archibald Cox theorizes that heart attacks and other stress-induced illnesses are the lethal by-products of too much adrenaline pumping through our systems. He suggests ways to minimize these threats through adjustments in values and lifestyles.
Go to: Dinner Is Served or Shakespeares Kitchen
The Everything Guide to Being a Personal Trainer: All You Need to Get Started on a Career in Fitness
Author: Kate Kenworthy
If you love fitness and you're looking for an alternative to the typical 9-5 office job. The Everything[Registered] Guide to Being a Personal Trainer will help you turn your passion into a career. Opportunities for professional fitness trainers are everywhere-fitness clubs, college athletic programs, even professional sports teams. The Everything[Registered] Guide to Being a Personal Trainer is a step-by-step guide that will take you from gym rat to fitness guru in no time.
This easy-to-follow book progresses from training to certification with tips to help you: Choose a work environment, Set up a business plan, Find, motivate, and keep clients, Learn about marketing and networking. Written by two personal-training professionals, The Everything[Registered] Guide to Being a Personal Trainer is all you need to get started in the exciting, growing field of fitness.
About the Author:
Kate Kenworthy, M.Ed., A.T.C., C.S.C.S. has worked as a varsity athletic trainer for Bryant University and Boston University
Table of Contents:
Top Ten Reasons to Become a Personal Trainer xAcknowledgments xi
Introduction xiii
Is Personal Training for You? 1
Why Become a Personal Trainer? 1
Defining a Personal Trainer 3
Traits of a Successful Personal Trainer 5
Skills of a Successful Personal Trainer 8
Career Opportunities and Income Potential 9
Becoming a Personal Trainer 10
Health Clubs and Gyms 15
Benefits of Training in a Club 15
Choosing a Club to Work In 18
Potential Clientele 20
Drawbacks of Working in a Health Club 23
Compensation 25
Renting Space in a Health Club 26
Corporate Fitness 29
What Is Corporate Fitness? 29
Benefits of Working in the Corporate Setting 33
Programming 36
Drawbacks to Corporate Training 38
Compensation 40
Personal Training Studios 43
What Is a Personal Training Studio? 43
The Process of Opening a Studio 48
Other Professionals Employed by Studios 53
Obtaining and Keeping Clients 54
Working at an Established Studio 57
Independent Training 59
Benefits of Independent Training 59
In-Home Training 61
Outdoor Training 64
Renting Space in Other Businesses 65
Drawbacks to Independent Training 69
How to Be Successful 70
Sports-Performance Training 73
Evolution of Sports-Performance Training 73
Youth Fitness and Training Programs 77
Training the High School Athlete 81
College- and University-Level Athletes 83
Training with Professional Athletes 85
Training the Weekend Warrior 86
Starting Your Personal-Training Career 89
Looking for a Job 89
Obtaining Your First Client 92
Developing Your Warm Market 94
Your Training Philosophy and Style 97
How to Develop a Niche 98
Making a Name for Yourself 100
Setting Up Your Business 103
Importance of a Business Plan 103
Choosing the Structure of Your Business 105
Record Keeping 108
Budgeting 110
Taxes and Your Accountant 111
Hiring Help 112
Making Sure You Are Covered: Liability and Insurance 115
Are You Liable? 115
Protecting Yourself from Lawsuits 117
The Need for Insurance 117
Where to Find Insurance 120
Purchasing Insurance 121
Insuring Your Employees 122
Establishing Policies for an Effective Business 123
Open for Business: Scheduling Your Week 123
Policies for Accidents and Emergencies 126
Payment and Billing Policies 128
Handling Lateness 131
Missed Appointments and Cancellations 132
Marketing Your Business 135
Marketing Your Products and Services 135
Advertising to Your Market 137
Types of Advertising Media 139
Advertising and Your Budget 145
Promoting Yourself and Your Business 146
Using Professional Advertising Agencies 148
Networking 151
Networking Basics 151
Networking Is Not Selling 154
Local Networking Groups 155
Networking with Other Professionals 156
Trade Shows and Conferences 158
Public Relations 159
Common Mistakes 161
Professionalism 163
Look, Speak, and Act as a Professional 163
Portraying a Professional Attitude 166
The Client-Trainer Relationship 167
Respecting Your Clients' Personal Space 169
Maintaining Confidentiality 170
Professionalism Outside of the Workplace 171
Initial Appointments 173
The Health Screening 173
Conducting a Thorough Interview 176
Reviewing and Signing the Legal Contracts 179
Pretesting 180
Financial Matters 183
Preparing for the Next Appointment 185
Components of a Program 187
Warm-Up 187
Core and Balance Training 188
Resistance Training 190
Cardiovascular Training 192
Cooldown 197
Stretching 198
Principles of Programming 201
Principles for Success 201
Factors to Consider When Planning a Program 204
Program Considerations for Cardiovascular and Resistance Training 207
Periodization 210
Breaking Plateaus 210
Giving Homework 213
Motivating Your Clients Through Goal-Setting 215
What Motivates Each Individual 215
The Importance of Goal-Setting 218
Put Goals in Writing 219
Keeping Your Clients Focused 222
Tracking Progress 222
Recognizing and Rewarding Success 227
Keys to Success 228
Maximizing Client Retention and Satisfaction 231
Maintaining a High Client-Retention Rate 231
Client Loss 233
Exercise + Fun + Results = Satisfaction 234
Client Burnout 236
Common Mistakes 239
Recapturing Lost Revenue 241
Continuing Education 245
The Need for Continuing Education 245
Becoming Recertified 246
Attending Seminars and Workshops 248
In-Home Learning 250
Continuing-Education Providers 253
Cautionary Notes 254
Preparing for the Future 257
The Future of the Personal Training Industry 257
Providing New Services 260
Offering Total Wellness 261
Online Training 264
Love Training Over the Long Haul 266
Medical Forms and Questionnaires 269
Equipment Suppliers 277
Additional Resources 279
Index 285
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